Do you run ads on Facebook? Or are you thinking about Facebook ads? Then you need to know about Facebook Pixel – to reach the right people, drive more sales, and measure the results of your ads while making the most of your social media budget. What is Facebook Pixel? It’s an analytics tool that […]
Goals are part of every aspect of business and life, and provide a sense of direction, motivation, clear mental focus, and clarify importance. By setting goals for yourself, you are providing yourself with a target to aim for, without them you’re simply shooting arrows into the woods. Very simply, ‘SMART’ goals are used to help guide goal […]
If you’ve done a bit of research and discovered that yes, you do need to rebrand – you might now be feeling overwhelmed by ‘how do we do this?’ And to be frank, there’s a lot to consider. Before you take anything on, or make any big decisions we recommend you start with these – […]
Should you re-brand your business? There are many good reasons for a company to rebrand but boredom shouldn’t be one of them! If you’re tired of your look, it might be time to explore how a simple refresh could spark some life back into you and your customers so that you fall in love with […]
To get ahead in business, you need a roadmap to show you where you want to go, and a marketing plan helps you do just that. 1. Look At Your Industry Structure Here you need to consider questions such as: What is the size of your industry? Is it expanding or retracting? What factors are […]
Almost everyone, and their dog, are on Instagram – more than 500 million daily active users to be exact, sharing over 95 million photos and videos every day. Marketing today is more visual than ever, and with Instagram growing in popularity, more people are turning to this platform for motivation, inspiration, how-to content, food photos, […]
Sadly, not every ‘genius’ idea that we have will click with our target audience. On the surface, successful campaigns are easy to ‘measure’ because your lead generation is off the chain and you’ve got sales coming out of your ears. Likewise, most business owners will probably have a ‘feel’ for what doesn’t work for them. […]
If you fail to plan, you are planning to fail. You’ve probably all heard those words many times before. Contrary to popular belief, they weren’t actually uttered by Benjamin Franklin (well they might have been, just not on record). They were however written down by popular American televangelist Robert H. Schuller in 1973 in his […]
Ever thought about the importance of your product packaging? Even though it’s what’s on the inside that counts, your packaging is the first thing your customers will see and touch. Often businesses are tempted to place little value or effort into packaging their product because they see it as a cost instead of an opportunity. […]
New Zealanders are sophisticated consumers. I’m not intending to flatter you here; I’m intending to worry you. This will hopefully grab your attention and spring you into action so you’re ready for what’s coming next for your business! Following on from our blog on what a domestic focus is going to possibly mean for New […]