As a small-to-medium-sized business, deciding when the right time is for a brand refresh can be a tricky issue. You’ve probably been growing your business for a while, and people are finally starting to get to know your brand name, what it stands for and you will have built up some brand equity and brand […]
Since you were just a little kid, you’ve most likely always been taught to ‘never judge a book by its cover’. Why? Because it’s what’s on the inside that counts, don’t judge based purely on what you see… Well, you may want to rethink that one… It’s a nice sentiment, but it’s not what is going […]
What does the domestic traveller look like and how do you get them? The uncertainty of our situation is confounding, with business owners stripped of most planning and decision-making ability. I heard the perfect analogy for our predicament – we’re building the plane as we’re flying it. For the most part, all we can do […]
5 Common Myths About eCommerce (Debunked) eCommerce may seem simple. However, building a successful online store takes more than setting up a website. Whether you’re expanding your physical store or starting fresh online, you’ve probably come across advice that sounds good but doesn’t reflect reality. Here are five common ecommerce myths and the truth behind […]
If the earth were to announce it would stop spinning tomorrow, it probably wouldn’t surprise you right now, and it’s likely the least of your problems. There’s no other way to say it, it’s a scary and uncertain time to be a business owner, marketer, even an employee. With all the uncertainty around how long […]
Understanding brand, branding and brand identity If you don’t understand the difference yet, don’t worry! Brand, branding and brand identity are frequently misunderstood concepts. The loose and inconsistent use of the word brand can get confusing. Let’s start with some definitions. Brand is the perception of a company in the eyes of the world. It’s a […]
Globalisation has changed the game for business and consumers alike. You can buy anything, from anywhere, and have it sent straight to your door – and the more you’re willing to pay, the faster it will arrive. Convenient shipping experiences has caused a shift in consumer behaviour as people are expecting their products right away. […]
Are you dealing with the realities of a dreaded recession, having the right strategy to adapt and deal with it is now more important than ever. In a recession or any economically tough time, businesses will tighten their belts and often, the marketing budget is the first to be cut or completely axed. It’s done […]
So, you have yourself a well-designed, conversion hungry, lead-generating eCommerce website… so where are all the customers? Unfortunately, no matter what you’ve been told, just because you’ve built it does not mean they will come. Now you must go about the business of getting traffic to your awesome site and maximising return from the people […]
What you need to know about starting an eCommerce website Our retail landscape has never been more primed for growth, and with eCommerce growing in popularity every year, and your consumers already becoming the leaders, it’s time for retailers to step up, evolve and thrive in the digital world. Shoppers today are so well informed […]