Time for some website maintenance? We’ve had quite a few clients coming to us recently asking how they can improve their website performance. While it’s great to see business owners and managers taking the initiative for their search rankings and user experience, we know there are still plenty of others out there who might not […]
If you own a business and have digital channels such as a website, then you have probably heard of search engine optimisation (SEO). But what is SEO? And why do you need it for your business to stay relevant in this ever-changing digital environment? Well, in this blog we will break down the basics to […]
We often get asked, which type of paid digital advertising should I invest in and why? In this blog, digital marketing specialist Harri breaks it down into bite-sized pieces to help you understand how online advertising can be used to target consumers in different parts of the sales funnel. FACEBOOK ADS Perfect for: reaching […]
Getting ready for Web 3.0… With over 80 per cent of consumers doing research online before making a purchase decision, it’s more important than ever to make your business shine online. Potential customers read reviews, compare prices, search for local stores, watch unboxing videos, and check out company websites and social media – all before […]
Short-term success is crucial for any business. Whether you are a start-up looking for funding, or a company looking to pivot or launch a new product or service range, short-term success is necessary for long-term growth. Short-term marketing strategies are those that produce a temporary boost in business and traffic, both instore or online. How? […]
So you’ve made the leap and started your business, but now you need to get yourself in front of as many eyes as possible. How do you get the word out there? Did you know that according to Google, 80% of today’s consumers rely on the web to find local businesses? If you want to […]
As you know by now, establishing a strong brand is pivotal to long term business success. Protecting your brand is equally important. Yet many small businesses overlook an important first step in securing their brand: trademarks. What is a trademark? A trademark is any unique word, symbol, name or device used to identify and distinguish […]
So now you have a solid understanding of buyer personas, it’s time for the interviews! There are a few different categories of questions you’ll want to ask to fill in your template and complete your persona profile. The following example questions are organized into corresponding categories, but feel free to add and remove questions that are […]
Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers and prospects better and make it easier for you to tailor content to their specific needs, behaviours, concerns and pain points. The most valuable buyer personas are based on market research as well as insights from your actual customers […]
Not everyone is going to buy your product or service. Nor should you want them to. Some people simply aren’t a good fit for you and your offering, and if you market and sell to them, they’ll likely find out first-hand that they don’t suit. Even worse, their negative reviews and social media posts may […]