How the Facebook Algorithm Really Works – And How You Can Create Content For It If you’re running a business page, chances are you’ve thought the social media algorithm is against you or that you have been ‘shadow banned’. You’re posting regularly, following trends, maybe even boosting some posts but still have low reach, low […]
Why Is My Website Getting Traffic but No Conversions? You check your website analytics and things look encouraging. You’re getting traffic, maybe even hundreds of visits each month. But when you dig deeper, there’s a frustrating reality… no calls, emails or enquiries. At first, it might feel like something is wrong with your website itself. […]
Should You Delete Negative Comments on Facebook, Instagram, LinkedIn or TikTok? You’ve launched a post or an ad on social media, and it’s running well. The reach is strong, and the clicks are coming in, Then it happens… someone leaves a negative comment. It might be rude, off-topic, completely inaccurate or just unfair. Your first […]
Your Conversion Rate is Not As Important as Your SEO Ask any business owner what they want more of from their website… and the answer is usually the same. More leads, more sales and more conversions. That makes sense, that’s the purpose of having a website and a business. But many businesses make a common […]
Google Ads vs Organic Search – Which One Works Best for Your Business? If you’re looking into search engine optimisation (SEO) which is organic search or Google Ads, you’re probably aiming for one thing. More visibility, more traffic and ultimately more leads from your website. Google Ads can put your business right in front of potential […]
Making Reels Work: How Facebook, Instagram and TikTok Differ You’ve started posting short-form content, maybe you’ve dabbled in Facebook Reels, Instagram Reels or tried TikTok. You’re showing up consistently, keeping up with trends, doing what everyone says you should do… but still, nothing is happening. Low engagement, low growth or low leads. Just silence, the […]
How Much Should you Really Spend on Facebook Ads? It’s not about guessing, it’s about aligning spending with your company’s marketing goals. One of the most common questions we hear from New Zealand business owners is: “How much should I spend on Facebook Ads?” Our honest answer… it depends. There’s no one size fits all […]
Email Marketing Is Smarter and More Important than Ever If you’ve heard that email marketing is “dead”, think again. In today’s digital world, where privacy changes, disappearing third-party cookies, and fragmented social media habits are making it harder to reach audiences, email is one of the most powerful tools businesses can rely on. But the […]
Marketing through a recession: keeping up with the economy’s changing tides During economic downturns, businesses tighten their belts. All too often, the first thing to go is the marketing budget. That makes us sad, not just because it means less work for us (we love work!) but because it’s usually the wrong move during a […]
Digital Marketing Trends in 2024 In this day and age, a world without the internet is unimaginable, with over 4.5 billion active users across the globe. Every day, billions of people buy, stream, communicate and work off devices that expose them to ads and promotional content everywhere, every day and anytime – and digital marketing […]