If search engines cannot reach or understand an important page, stronger copy has a harder job. We inspect the site, prioritise the issues that affect useful pages and work through fixes with a clear reason behind each one.
WAYS TO WORK
The number and severity of issues determine the work; the audit is not a promise of rankings.
For a site with unknown crawl or index problems.
Outcome: A clear view of what matters first.
Priority page list
Technical checks
Ranked issues
Action plan
For a site with known problems or a planned migration.
Outcome: Important pages with a cleaner route into search.
Agreed fixes
Redirect or index checks
Live verification
Handover notes
WHY NINETYBLACK
Ninetyblack connects technical checks to the actual services and enquiries the site exists to support.
Established pages deserve careful handling during change.
A minor warning should not outrank a blocked service page.
Visitors need to use the page after finding it.
Staging checks do not prove the public result.
Technical access and a useful answer both matter.
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process”
Dawn Marshall
“Made the whole process of creating our website straightforward and stress-free and we always felt well supported throughout.”
Bruce & Shania Wisemantal
“If you’re looking for excellent graphic design, website development, and advertising, they’re the one’s to approach whether you’re local to the Taupo region or not.”
Tai Te Karu, Owner
“ninetyblack created a gorgeous new website for our business, aesthetically pleasing and easy to navigate. The creation process was seamless and uncomplicated.”
Frankie
“NinetyBlack’s digital team have taken the stress out of the digital marketing process for Penny Homes. We can always count on them to take our ideas, prepare a strategy and bring in engaging results.”
Meghan, Executive Assistant – Penny Homes
” The team displayed an extraordinary level of professionalism and attentiveness.”
John Coffey, Business Manager
“We’ve used Ninety Black for our printing for many years, always obliging, professional, & quick delivery. Five star recommendation!”
David & Janet Griffiths
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process.”
Dawn Marshall
“Their expertise, responsiveness, and commitment to understanding our needs made them a valued partner throughout the project”
Chris Mitchell - CEO
“Had a few people tell me the website’s really easy to use, which is great!”
Mike Rohloff
“NinetyBlack has done an amazing job creating a standout brand for our business, we are very pleased with our online presence and branding”
Sean Rodgers
“From the first initial meeting with Ninety Black right through to the completion of my website I felt the support & communication was excellent from the team.”
Grace Senior
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process”
Dawn Marshall
“Made the whole process of creating our website straightforward and stress-free and we always felt well supported throughout.”
Bruce & Shania Wisemantal
“If you’re looking for excellent graphic design, website development, and advertising, they’re the one’s to approach whether you’re local to the Taupo region or not.”
Tai Te Karu, Owner
“ninetyblack created a gorgeous new website for our business, aesthetically pleasing and easy to navigate. The creation process was seamless and uncomplicated.”
Frankie
“NinetyBlack’s digital team have taken the stress out of the digital marketing process for Penny Homes. We can always count on them to take our ideas, prepare a strategy and bring in engaging results.”
Meghan, Executive Assistant – Penny Homes
” The team displayed an extraordinary level of professionalism and attentiveness.”
John Coffey, Business Manager
“We’ve used Ninety Black for our printing for many years, always obliging, professional, & quick delivery. Five star recommendation!”
David & Janet Griffiths
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process.”
Dawn Marshall
“Their expertise, responsiveness, and commitment to understanding our needs made them a valued partner throughout the project”
Chris Mitchell - CEO
“Had a few people tell me the website’s really easy to use, which is great!”
Mike Rohloff
“NinetyBlack has done an amazing job creating a standout brand for our business, we are very pleased with our online presence and branding”
Sean Rodgers
“From the first initial meeting with Ninety Black right through to the completion of my website I felt the support & communication was excellent from the team.”
Grace Senior
Yes. If a useful page cannot be found, indexed or used on a phone, potential customers may never reach it or may leave. We identify those barriers and prioritise the pages that matter to the business.
We separate issues that block important pages or actions from minor warnings. You get an order of work tied to customer impact and search visibility.
We check the live pages after changes, including crawl access, indexing signals and the customer journey. Search traffic and enquiries can then be reviewed over time.
