A campaign can get clicks and still leave people unsure what to do next. We connect the audience, message, landing page and follow-up so every channel has a job. Based in Taupō, we support businesses and organisations across New Zealand.
WAYS TO WORK
Channel mix and budget are set around the offer and the audience.
For a defined offer that needs a focused test.
Outcome: A measurable first campaign.
Audience and offer
Campaign creative
Landing page check
Tracking plan
For a business using more than one paid channel.
Outcome: Spend guided by useful leads.
Channel plan
Campaign management
Creative tests
Response reporting
For campaigns that need search content and email follow-up.
Outcome: One message carried from discovery to response.
Customer journey plan
Landing pages
Campaigns and follow up
Regular review
WHY NINETYBLACK
Ninetyblack looks at the ad, the page it sends people to and what the business receives afterward.
Broad reach can burn budget without useful interest.
The destination should deliver what the ad offered.
The client knows which enquiries turn into work.
Spend and response need a shared view.
A campaign cannot compensate for a confusing offer.
Published tourism work connects ads and website journeys.
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process”
Dawn Marshall
“Made the whole process of creating our website straightforward and stress-free and we always felt well supported throughout.”
Bruce & Shania Wisemantal
“If you’re looking for excellent graphic design, website development, and advertising, they’re the one’s to approach whether you’re local to the Taupo region or not.”
Tai Te Karu, Owner
“ninetyblack created a gorgeous new website for our business, aesthetically pleasing and easy to navigate. The creation process was seamless and uncomplicated.”
Frankie
“NinetyBlack’s digital team have taken the stress out of the digital marketing process for Penny Homes. We can always count on them to take our ideas, prepare a strategy and bring in engaging results.”
Meghan, Executive Assistant – Penny Homes
” The team displayed an extraordinary level of professionalism and attentiveness.”
John Coffey, Business Manager
“We’ve used Ninety Black for our printing for many years, always obliging, professional, & quick delivery. Five star recommendation!”
David & Janet Griffiths
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process.”
Dawn Marshall
“Their expertise, responsiveness, and commitment to understanding our needs made them a valued partner throughout the project”
Chris Mitchell - CEO
“Had a few people tell me the website’s really easy to use, which is great!”
Mike Rohloff
“NinetyBlack has done an amazing job creating a standout brand for our business, we are very pleased with our online presence and branding”
Sean Rodgers
“From the first initial meeting with Ninety Black right through to the completion of my website I felt the support & communication was excellent from the team.”
Grace Senior
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process”
Dawn Marshall
“Made the whole process of creating our website straightforward and stress-free and we always felt well supported throughout.”
Bruce & Shania Wisemantal
“If you’re looking for excellent graphic design, website development, and advertising, they’re the one’s to approach whether you’re local to the Taupo region or not.”
Tai Te Karu, Owner
“ninetyblack created a gorgeous new website for our business, aesthetically pleasing and easy to navigate. The creation process was seamless and uncomplicated.”
Frankie
“NinetyBlack’s digital team have taken the stress out of the digital marketing process for Penny Homes. We can always count on them to take our ideas, prepare a strategy and bring in engaging results.”
Meghan, Executive Assistant – Penny Homes
” The team displayed an extraordinary level of professionalism and attentiveness.”
John Coffey, Business Manager
“We’ve used Ninety Black for our printing for many years, always obliging, professional, & quick delivery. Five star recommendation!”
David & Janet Griffiths
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process.”
Dawn Marshall
“Their expertise, responsiveness, and commitment to understanding our needs made them a valued partner throughout the project”
Chris Mitchell - CEO
“Had a few people tell me the website’s really easy to use, which is great!”
Mike Rohloff
“NinetyBlack has done an amazing job creating a standout brand for our business, we are very pleased with our online presence and branding”
Sean Rodgers
“From the first initial meeting with Ninety Black right through to the completion of my website I felt the support & communication was excellent from the team.”
Grace Senior
A focused test can suit one clear offer and audience, provided there is enough budget and time to gather useful evidence. A very small test may produce too little response to judge. Share your available budget and the decision the test should answer so its limits are understood.
Confirm campaign management, creative, landing-page work, tracking and reporting individually. Media spend and third-party services may be separate. Ask for a breakdown before comparing proposals so a lower management fee is not mistaken for a lower total investment.
Running activity internally can work when someone has the time, skills and authority to manage the full journey. Outside help is more useful when the gap spans targeting, creative, pages and measurement, or your team cannot maintain the work. Tell us which parts you can already handle so the scope complements them.
Share why those leads are unsuitable, such as the wrong location, job size or service request. That feedback helps distinguish a targeting problem from an unclear offer or page. Agree how your team will report lead quality so changes respond to business evidence rather than click counts alone.
Account access, billing, asset ownership and handover arrangements need to be agreed before setup. Ask which accounts the business controls and what happens if the engagement ends. Do not assume every provider uses the same account structure or exit terms.
If people cannot understand the offer or complete the next step, extra visitors may magnify the problem. A focused page or tracking fix may be a better first investment. Bring the intended destination and explain what a useful customer should do there before committing media spend.
