If every brochure, social post and website page looks like it came from a different business, customers have to work harder to remember you. We develop a visual identity that fits the business you are building and works in the places people actually see it. A branding package can cover the first essentials; an established business may need a more focused refresh.
WAYS TO WORK
The right package depends on how much of the current identity still works.
For a business with useful recognition and inconsistent execution.
Outcome: A more consistent look without discarding useful equity.
Current brand review
Visual refinement
Core asset files
Usage guidance
For a new or changing business that needs a recognisable foundation.
Outcome: A usable identity for the first customer touchpoints.
Audience and direction
Logo system
Colour and type
Brand guidelines
For a team applying the brand across many channels.
Outcome: A shared system staff can use without improvising.
Identity system
Key templates
Web and print applications
Rollout guidance
WHY NINETYBLACK
Ninetyblack links the visual system to the real materials customers see, from websites to brochures and signs.
Recognition built over time deserves a careful review before change.
The user should see what is distinct about your organisation
The identity needs to stay clear on a phone and a building.
Practical rules reduce one-off design decisions.
A visual system works harder when the words are clear too.
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process”
Dawn Marshall
“Made the whole process of creating our website straightforward and stress-free and we always felt well supported throughout.”
Bruce & Shania Wisemantal
“If you’re looking for excellent graphic design, website development, and advertising, they’re the one’s to approach whether you’re local to the Taupo region or not.”
Tai Te Karu, Owner
“ninetyblack created a gorgeous new website for our business, aesthetically pleasing and easy to navigate. The creation process was seamless and uncomplicated.”
Frankie
“NinetyBlack’s digital team have taken the stress out of the digital marketing process for Penny Homes. We can always count on them to take our ideas, prepare a strategy and bring in engaging results.”
Meghan, Executive Assistant – Penny Homes
” The team displayed an extraordinary level of professionalism and attentiveness.”
John Coffey, Business Manager
“We’ve used Ninety Black for our printing for many years, always obliging, professional, & quick delivery. Five star recommendation!”
David & Janet Griffiths
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process.”
Dawn Marshall
“Their expertise, responsiveness, and commitment to understanding our needs made them a valued partner throughout the project”
Chris Mitchell - CEO
“Had a few people tell me the website’s really easy to use, which is great!”
Mike Rohloff
“NinetyBlack has done an amazing job creating a standout brand for our business, we are very pleased with our online presence and branding”
Sean Rodgers
“From the first initial meeting with Ninety Black right through to the completion of my website I felt the support & communication was excellent from the team.”
Grace Senior
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process”
Dawn Marshall
“Made the whole process of creating our website straightforward and stress-free and we always felt well supported throughout.”
Bruce & Shania Wisemantal
“If you’re looking for excellent graphic design, website development, and advertising, they’re the one’s to approach whether you’re local to the Taupo region or not.”
Tai Te Karu, Owner
“ninetyblack created a gorgeous new website for our business, aesthetically pleasing and easy to navigate. The creation process was seamless and uncomplicated.”
Frankie
“NinetyBlack’s digital team have taken the stress out of the digital marketing process for Penny Homes. We can always count on them to take our ideas, prepare a strategy and bring in engaging results.”
Meghan, Executive Assistant – Penny Homes
” The team displayed an extraordinary level of professionalism and attentiveness.”
John Coffey, Business Manager
“We’ve used Ninety Black for our printing for many years, always obliging, professional, & quick delivery. Five star recommendation!”
David & Janet Griffiths
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process.”
Dawn Marshall
“Their expertise, responsiveness, and commitment to understanding our needs made them a valued partner throughout the project”
Chris Mitchell - CEO
“Had a few people tell me the website’s really easy to use, which is great!”
Mike Rohloff
“NinetyBlack has done an amazing job creating a standout brand for our business, we are very pleased with our online presence and branding”
Sean Rodgers
“From the first initial meeting with Ninety Black right through to the completion of my website I felt the support & communication was excellent from the team.”
Grace Senior
A better logo may be enough if your colours, type and materials already work together. If every piece looks different, a full identity would address more of the problem. We’ll review what you have and recommend how much needs changing.
Yes, if they still fit the business. We can build a more consistent look around them using colours, type and layouts. We’ll discuss what you want to keep and what customers already recognise before changing anything.
We build the guidance around the things your team makes. Social posts, proposals and signs each need different support. We’ll find out which tools staff use and agree the files, templates and guidance they’ll need in the handover.
It can help customers recognise you and feel more confident about the business. If inconsistent or dated material is putting people off, design can address that. Sales will still depend on your offer and how you reach customers.
We’ll bring the feedback back to what the identity needs to do for the business and its customers. It helps to have one final approver and one set of comments. If the disagreement is about what the business stands for, we’ll need to resolve that before settling on a design.
