The logo appears small on a phone and large on a building, often beside different colours and images. We design for those real uses, starting with what the business needs people to recognise. If the wider look is inconsistent, we can shape the identity around the logo too.
A logo should be clear at the sizes and distances people will see it.
Simple form
Legible name
Distinctive detail
Scalable artwork
Design choices should reflect the people you serve and the work you do.
Audience
Brand character
Existing recognition
Future uses
Staff and suppliers need versions they can apply correctly.
Colour versions
Light and dark options
Print formats
Basic use guidance
Understand the business and where the logo appears.
Explore directions against the agreed brief.
Develop the chosen direction for real-world use.
Prepare versions for different sizes and backgrounds.
Supply the formats agreed for web, print and signage.
Add colours, type and guidelines through brand identity design when needed.
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process”
Dawn Marshall
“Made the whole process of creating our website straightforward and stress-free and we always felt well supported throughout.”
Bruce & Shania Wisemantal
“If you’re looking for excellent graphic design, website development, and advertising, they’re the one’s to approach whether you’re local to the Taupo region or not.”
Tai Te Karu, Owner
“ninetyblack created a gorgeous new website for our business, aesthetically pleasing and easy to navigate. The creation process was seamless and uncomplicated.”
Frankie
“NinetyBlack’s digital team have taken the stress out of the digital marketing process for Penny Homes. We can always count on them to take our ideas, prepare a strategy and bring in engaging results.”
Meghan, Executive Assistant – Penny Homes
” The team displayed an extraordinary level of professionalism and attentiveness.”
John Coffey, Business Manager
“We’ve used Ninety Black for our printing for many years, always obliging, professional, & quick delivery. Five star recommendation!”
David & Janet Griffiths
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process.”
Dawn Marshall
“Their expertise, responsiveness, and commitment to understanding our needs made them a valued partner throughout the project”
Chris Mitchell - CEO
“Had a few people tell me the website’s really easy to use, which is great!”
Mike Rohloff
“NinetyBlack has done an amazing job creating a standout brand for our business, we are very pleased with our online presence and branding”
Sean Rodgers
“From the first initial meeting with Ninety Black right through to the completion of my website I felt the support & communication was excellent from the team.”
Grace Senior
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process”
Dawn Marshall
“Made the whole process of creating our website straightforward and stress-free and we always felt well supported throughout.”
Bruce & Shania Wisemantal
“If you’re looking for excellent graphic design, website development, and advertising, they’re the one’s to approach whether you’re local to the Taupo region or not.”
Tai Te Karu, Owner
“ninetyblack created a gorgeous new website for our business, aesthetically pleasing and easy to navigate. The creation process was seamless and uncomplicated.”
Frankie
“NinetyBlack’s digital team have taken the stress out of the digital marketing process for Penny Homes. We can always count on them to take our ideas, prepare a strategy and bring in engaging results.”
Meghan, Executive Assistant – Penny Homes
” The team displayed an extraordinary level of professionalism and attentiveness.”
John Coffey, Business Manager
“We’ve used Ninety Black for our printing for many years, always obliging, professional, & quick delivery. Five star recommendation!”
David & Janet Griffiths
“Working with Ninety Black to create the map for Te Puna o Rotoaira was such an easy and enjoyable process.”
Dawn Marshall
“Their expertise, responsiveness, and commitment to understanding our needs made them a valued partner throughout the project”
Chris Mitchell - CEO
“Had a few people tell me the website’s really easy to use, which is great!”
Mike Rohloff
“NinetyBlack has done an amazing job creating a standout brand for our business, we are very pleased with our online presence and branding”
Sean Rodgers
“From the first initial meeting with Ninety Black right through to the completion of my website I felt the support & communication was excellent from the team.”
Grace Senior
You’re paying for a logo designed around your business and the places you’ll use it. We develop and test it for those uses, from a small screen to a sign. A cheaper option may be enough while you’re testing an idea; we’ll help you judge what you need now.
It can help customers recognise your business and improve their first impression. If your current logo is hard to read or no longer fits what you do, those are problems design can address. Sales will still depend on your offer and how you reach customers.
Tell us what isn’t working for you so we can review it against the brief and work out what needs changing. Your feedback is part of the design process. The proposal will explain how many revisions are included.
No. We can’t guarantee trademark registration through the design process. If you want protection, we’ll need to account for specialist checks before final approval. Any clearance or registration work must be agreed separately.
We’ll agree the editable files and usage rights with you before starting and record them in the proposal. We’ll also identify any font or asset licences you need. That way, you’ll know which files you can give to your team and suppliers.
You don’t need to wait if your name, audience and main offer are settled. If those are likely to change soon, we can discuss a smaller solution for now. We’ll recommend work that fits the stage you’re at.
