How to Get More Followers on Instagram: 10 Strategies Your Business Can Try

How to Get More Followers on Instagram

For businesses, Instagram is more than just a platform for pretty pictures, it is a powerful tool to build brand awareness, connect with potential customers, and grow an engaged community. But figuring our how to get more followers on Instagram in a way that creates REAL value for your brand can be tricky.

 

10 Strategies to Try

 

Create a Consistent Brand Identity

Your Instagram page should look and feel like your brand at a glance. Use:

  • A consistent colour palette and tone of voice
  • On-brand graphics and imagery
  • Templates for posts and stories for a professional look

Consistency builds recognition and trust with your audience.

 

Post High-Value and Shareable Content

Content that educates, inspires, or entertains is far more likely to be shared. Think:

  • Quick tips related to your industry
  • Behind the scenes stories about your brand
  • Fun and relatable posts your audience wants to reshare

The more your posts are shared, the more visibility your brand gets.

 

Use Instagram Reels for Maximum Reach

Reels get priority in Instagram’s algorithm. Share:

  • Industry insights or tips
  • Quick product demos
  • Trend based content adapted for your business

Reels give you a chance to reach people who don’t yet follow you.

 

Engage Actively with your Target Audience

Don’t wait for followers to come to you. Proactively:

  • Comment on posts in your niche
  • Respond to DMs quickly
  • Tag partners or collaborators when relevant

Active engagement helps you show up in the right conversations.

 

Run Hashtag and Tagging Campaigns

Create a unique branded hashtag and encourage followers to use it when sharing content about your business.

It builds a sense of community and increases discoverability.

 

Collaborate with Local Businesses and Industry Partners

Comarketing with non competing brands can introduce you to whole new audiences.

For example, a yoga studio could collaborate with a local cafe for a wellness giveaway or event promotion.

 

Share User-Generated Content Regularly

When customers tag your business in their posts, re-share their content on your page.

It not only fills your feed with authentic content but also encourages others to share their experiences too.

 

Host Instagram Takeovers

Let a partner, employee, or loyal customer “take over” your Instagram Stories for a day.

It offers fresh perspectives, attracts new followers, and makes your brand feel more approachable.

 

Optimise Posting Times and Frequency

Use Instagram Insights to find out when your audience is more active and schedule posts for those times.

Posting consistently keeps your brand visible and relevant.

 

Use Paid Ads for Brand Awareness

Instagram Ads don’t have to be sales heavy.

Run campaigns focused on reach and brand awareness to put your content in front of people who are most likely to be interested in your business.

 

Final Thoughts

Growing your followers and building brand awareness on Instagram takes strategy, consistency, and content your audience actually wants to engage with. It’s about creating a community around your brand, not just chasing numbers.

If you want to increase your reach but don’t have the time to manage your social strategy, NinetyBlack can help.

We create tailored social media campaigns that grow your audience and build awareness for your business.

Enquire about Digital Marketing Today!