Taupo Sailing Adventures

A new look for a new direction.

Any business going through growth or significant change will be presented with a need to rebrand or refresh – to reflect the positive change and reposition your offering to new audiences. This was the exciting motivation for Taupo Sailing Adventures!

We were asked to create an umbrella brand for two of Taupo’s most popular sailing experiences, Sail Fearless and Kindred Spirit.

The goal was to create a brand that reflects the company’s values and characteristics: Personal and relaxed but professional – simply the best experience on Lake Taupō.