Obsidian Insurance New Brand

Starting from scratch – setting up a brand for success

It’s always exciting to be a part of the launch of a new business. There’s no doubt it is pivotal to get the look and feel right, to ensure it resonates well with the target market and makes an impact. So when Olivia got in touch to create her brand profile from scratch, understanding what she was looking to achieve was the first step in developing a business name and logo.

From there it was about developing a concept and nailing a result that would not only stand out, but take the business through its initial years of growth.